Generating Value in eCommerce with SAP Commerce Cloud

Many eCommerce organizations have risen to success over the last two decades thanks to growing customer interest and belief in digitized delivery models. Simultaneously, the sector has addressed the customers' concerns by modifying the existing logistics framework and supply chain to speed up the delivery timelines and simplified various other steps in this process. However, with unprecedented circumstances rising from the pandemic and a global economic downturn, there is a gaping divide between demand and a new set of challenges that are emerging thereby compelling the businesses to revisit their strategies.

As we delve further, this blog will focus on the new challenges that eCommerce organizations should prepare to tackle. We shall then discuss how SAP Commerce Cloud can be leveraged to address these challenges and advance to remain productive and streamline your operations.

Digital Age Challenge for eCommerce

• Short-term vs long-term vision: The current differentiators that have kept the eCommerce race going were the price cuts and deep discounts but if they have to continue and become profitable, the real differentiator would be about delivering value. A prime contributor to the customers’ value is going beyond the price points and engaging them in the long run and making them feel valued. The companies should try to go beyond click baits and one-time conversions and read the customers closely to understand them. Companies must therefore shift their focus to building long-term relations as opposed to single-time conversions.
  
  
• Focus on regulations: Ecommerce is about conducting trade online and the physical boundaries still dictate the regulations for tax and compliance monitoring. Many organizations are also operating in cross-border selling leveraging their platforms. In either case, these companies will need a keen focus on integrating their regulations seamlessly into the functions of the selling platforms and secure for transactions.
  
  
• Lack of customized experiences: As the practice has been, most companies have not fully understood their customers beyond creating generalized target personas which are few and far less to make them feel the right connection. Anchoring on the vast amount of data, a personalized experience can be delivered.
  
  
• Streamlined portfolio: While some major players have extended their platforms to include almost everything, it can cloud the customer’s judgment driving them to the platforms that can narrow the portfolio to their liking. 

Deploying SAP Commerce Cloud to Address eCommerce Complexities

SAP’s Commerce Cloud offers enhanced support for customers to deliver personalized commerce to get a lasting connection with them. With features that can enable contextually relevant omnichannel experiences for the customers, not only do the relations become emotionally engaging but also pave the way for long-term relationships which can lead to a continued revenue stream that the eCommerce companies can bank on.

Commerce cloud offers a modular, open, and extensible solution offering the flexibility that is essential for innovation and scalability on-demand attuning to the fluctuations in demand (holidays vs normal days).

Over and above the chance for better engagement and higher conversion and retention rates, it also allows the customizations for taxation per local regulations by integrating it with the payment modules. Finally, the eCommerce clients can benefit from the ability to understand your customer and focus your portfolio as close to the customer needs or broaden to include more products to reach a larger group.

As the preferred system integrator, we can introduce you to best practices in SAP Commerce Cloud implementation by closely observing the needs and can help you deliver the customer engagement and personalized experience that clients seek. Give your eCommerce the much-needed facelift to become profitable. Rise with SAP!