Enhance your career site with SAP SuccessFactors Recruiting Marketing

When we consider recruitment for organizations, it is important to keep in mind the experience of the talent we want to attract. The recruitment process should be simple, easy and seamless for candidates looking to apply, especially in a competitive market where brands need to position themselves well in order to hire well. Recruitment Marketing is a process that enables seamless hiring, which we will be talking about in our blog. 

Recruitment marketing enables organizations to showcase themselves as brand propositions for candidates in a way they are able to attract and build the desired talent pool. For job seekers looking for suitable career opportunities, the experience is similar to that of shoppers.  

In the scenario of candidates not actively looking for jobs, recruitment marketing helps to create opportunities so passive candidates become active applicants when they view lucrative pay and perks. It is vital therefore for organizations to take recruitment marketing into consideration in their hiring strategies, so they are able to attract talent that can become sustainable hires. 

The various functions of recruitment include generating interest and awareness, creating consideration and inspiring prospective talent to pursue open job opportunities. By focusing on the top half of the hiring funnel, recruitment marketing drives candidates further down the talent pool. The candidate’s journey begins with awareness and interest and follows up with engagement, consideration and application, after which recruitment marketing drives them toward screening, interview, offer and hire.

SAP SuccessFactors recruiting marketing

The SAP SuccessFactors Recruiting Marketing (RMK) solution is a complimentary cloud application for recruiting management (RM) that enables recruiters to attract and engage talent with a single platform. RMK applies marketing best practices and leverages a multi-channel marketing approach to an organization’s recruiting efforts.  

As an organisation, you would want to stay ahead of your competition. SAP SuccessFactors Recruiting Marketing helps you with two major offerings to keep you ahead in the market. 

Recruiting Marketing Career Site:

The Recruiting Marketing career site captures candidate information in the Talent Community, which allows recruiters to continue to engage passive candidates. When a candidate begins a job application on a Recruiting Marketing site, or when a candidate signs up for alerts, they join the talent community.

A standard recruiting marketing career site includes:

• Home page 
• Ten Strategy pages for high-volume or difficult-to-fill jobs or jobs areas
• Up to four company pages
• SEO pages
• Interactive job map page
• Job Description pages
• Subscribe and apply for business cards
• Talent community emails
• Mobile site 

Recruiting Marketing Advanced Analytics: 

The Recruiting Marketing Advanced Analytics online application gives you access to data collected on visitors, members, and applicants who visit the customer’s Recruiting Marketing site. Data on cost per hire is also available. The Advanced Analytics tool combines the data from both the Applicant Tracking System (ATS) and the Recruiting Marketing (RMK) system to provide complete data starting from a candidate’s first visit to their eventual hire. 

Advanced Analytics also offers sophisticated reporting features that include reports on the quality and quantity of candidates, cost per hire, time to fill, source behaviour and so on. 

In a nutshell, as an organization, with SAP SuccessFactors Recruiting Marketing, below are the major enhancements you can bring to your career site for increased reach: 

• Social Networking: Integrates with social media sites and offers mobile functionality, making it easier for your candidates to apply for positions with their phones or tablets, from anywhere. 
• Seamless Integration: Automatically takes your job postings from Recruiting Marketing and makes them searchable via search engines. As soon as a job is posted in RM, it is made available in RMK for you to market.
• Creating a Talent Community: Captures candidate information and adds them to your talent community. Candidates can be notified about future jobs related to their skills and experience.
• Better Candidate Experience: With candidate single sign-on, they don’t have to create separate accounts for RM and RMK.
• Get Found on Google: With Google Maps search functionality, candidates can find jobs in the area where they would like to move, or jobs near their current location. 
  
  

Suruchi Majumdar 
Consultant, SAP SuccessFactors