An undeniable tenet of a company's success is the calibre of its customer experience. 

Today, attaining the highest level of product or service quality is simply one part of achieving customer happiness. Other aspects include on time delivery, incentives and offers, and comparable prices. 

When customer data is leveraged and analysed to create solutions, the above can easily be implemented.  

It is thus an ongoing dream for the retail world to connect data as efficiently as possible, from stores, ecommerce websites and retail units to their customers, through a customer engagement platform.

SAP provides marketers with SAP Emarsys, which is a leading SAP customer experience suite that offers a wide range of features to enhance omnichannel customer engagement. It improves your marketing technology stack to meet changing client expectations, while boosting conversion rates. 

So, how can SAP Emarsys benefit you? 

Here are a few of SAP Emarsys' best features and how they can help you provide your customers with an unparalleled experience:

1. A Strategic Dashboard to analyse and execute your marketing strategies
   
   The SAP Emarsys Strategic Dashboard was created specifically for marketing decision-makers. It displays to them how their marketing strategies are performing in comparison to important goals like increasing revenue or active customer base. The dashboard assists them in finding chances to improve the performance of several accounts. Additionally, it offers marketers the authority to create precise goals based on overall revenue or customer counts. The user-friendly platform then shows all of their targets and their progress so businesses can stay on top of their goals and continue working upon them. 
   
   With the above features, you have the freedom to assess your performance over various time periods, do in-depth analysis, and improve outcomes. 
   
   SAP Emarsys lets you carry out individual strategies like increasing average order value or driving purchase frequency while giving you a clear picture of which should be higher on your priority list.
   
   A prominent "details" button on the forum navigates you to a page with descriptive charts, statistic points, and graphs for straightforward inference, so that you can get a detailed analysis of each strategy. 
   
   Other features presented on the SAP Emarsys Strategic Dashboard include automation, content creation, channels segregation, contacts, trending and so on. Click here to explore the platform and discover its functionalities. You can also get a quick demo of the same on the official SAP Emarsys website.
   
   
2. Extensive Automation Tool to create customisable solutions
   
   Many customer engagement platforms offer easy to use strategies, but you might encounter instances while carrying out your businesses when you wish to create your own automation. To aid the same, SAP Emarsys has a holistic automation toolbox that allows users to both modify automation programmes from pre-existing strategies and create new automations from scratch. 
   
   Further, SAP Emarsys automation tools help you create a plan of action to implement the solution created and deliver targeted messages to target audiences via the most appropriate channel among Email, SMS, Facebook, Google Ads and Web Channel, etc. 
   
   
3. Top Segmentation to connect with the correct customer
   
   Another major offering of SAP Emarsys are its segmentation options. A marketer can create segments of customer profiles using contact information, behaviour information, mobile engagement information, sales information, and any other pertinent data. Categorised with the help of top AI technology, you can now target the appropriate consumer at the right time via the right incentives, bringing together customer satisfaction and the growth of your organization. 
   
   This feature also helps you decide if it would be prudent to target the client via email or whether it would be more effective to use another channel such as Google Ads. 
   
   From Pizza Hut and Puma, some of the greatest names in retail use SAP Emarsys' leading technology to better manage customer data and provide their customers with the best possible experience. 
   

As an authorized SAP partner, we at Exalogic Consulting have the expertise, experience and the skills necessary to implement, maintain and integrate SAP Customer Experience products. Our team comprises of solution architects and SAP consultants who are well versed in the implementation of SAP Emarsys and integrating it with our client’s current business processes. 

We encourage you to get in touch with our experts for queries related to SAP Emarsys Customer Engagement and migrate to SAP’s Marketing cloud, which is the future of marketing automation. We offer free workshops, demos and sessions to warm you up to its functioning before you are ready to take a step towards transforming your business with SAP Emarsys.