Private corporations operate with a time-bound agenda that changes from time to time. They aim for efficiency and revenue generation as primary drivers. Customer satisfaction receives limited focus especially when revenue influx is affected. The..
As times in business are evolving, so are customer expectations. Consumers today only pay attention to marketing communications that are tailored to them specifically and that are extremely relevant to their individual experiences. In a case like ..
Businesses are facing change at an unprecedented rate. The positive effect is that these changes enable advancements and end-to-end digital transformations allowing organizations to automate their processes, increase efficiencies and provide a bet..
The United Arab Emirates (UAE) has long deliberated the need for a corporate tax. After clearing a defined path for taxation, the UAE’s Ministry of Finance has announced the introduction of ‘UAE Corporate Tax’ which shall be applicable from ..
We are at a point where digitalization has become necessary for businesses to operate efficiently. The traditional approaches are no longer profitable and sustainable, and they often aren’t feasible for the organizations’ plans for growth. Pha..
Customer engagement is the ongoing development of a relationship between a company and a customer that extends far beyond the transaction. Over the years, the concept of customer engagement has seen great evolution, as more companies seek innovative ..